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Wednesday, 19 October 2011

Amy Winehouse for Fred Perry: The Show Will Go On

By Desirae B. Tamburri


Singer Amy Winehouse, who died on July 23, have been working with British sportswear label Fred Perry on an eponymous range since 2010.

Following her unexpected death aged 27, the release of her future ranges - she had made three forthcoming choices up to and including autumn/winter 2012 - have been thrown in question, but her family have granted their blessing for the designs to be on sale.

In the week following the death of Winehouse on 23 July, her album Back to Black dived up of the charts although five of her singles entered the top 40. However business viewers wondered whether or not her garments range would probably ever start to see the light of day.

Even though the collection was one of Winehouse's important jobs over the past year, it had become as well a natural part of her narrative of backslide and downfall. When the line was first announced in October 2010, she named it "a living dream"; that same month, in a interview with Harper's Bazaar, the pop artist did actually weaken throughout a Fred Perry photo-shoot, starting to be "confused", "unsteady" and "just not ... present".

Winehouse's father, Mitch, explained in the statement: "When Fred Perry reached us to ask what we would like to do with the new collection it was all natural to go on. Amy loved working on both collections and would wish them to be made available. All the money we make as well as the donation that Fred Perry will give is going straight into to the Amy Winehouse Foundation which we are organizing to aid young children and young adults in her name."

This means her collections for the autumn/winter 2011 and spring/summer 2012 months is going to hit suppliers and online.

A spokesman for Fred Perry asserted that Amy was "passionate and dedicated" to the collaboration, including that "her signature style is certainly stamped around each piece."




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