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Thursday, 5 April 2012

Designer sunglasses

By Derick Kayham


Sun shades are shades for the eyes that offer good protection, better vision, comfort, or simply a stylish look. They're different from glasses which only function for folk with disorders of vision. Sunglasses (Dutch: ray ban zonnebrillen) are far more linked with fashion instead of function. It is surmised that the concept of shades took birth from the Roman Emperor Nero who liked to look at gladiator fights through emeralds and rubies. But the modern shades took shape only in the 1940s where the movie pop brotherhood has had a huge contribution in making them so popular. Today, sunglasses can be gotten in all perceptible colours, with hundreds of edge and frame styles and protective enhancements.

The most popular classic style of sun shades is the aviator. They have oval pear-shaped lenses that narrow toward the bridge of the nose. Early flicks have stars flaunting their aviators with style. This style is still mostly well-liked; regardless of the entry of polarized lenses, sports eye glasses, wraparounds and clip-ons. Polarized shades provide defence against dreadful solar glares from water and snow surfaces, beaches, and roads. They use the light polarization technology mastered by Edwin H. Land in 1936. Folks who need to discard their spectacles for something trendier without compromising on their visual quality go for prescriptive shades. Sportspeople wear a different kind of polarized sun shades that are mirrored on the outside that reflect light of different colours.

Whatever kind of glasses one could be wearing can be changed into something radically dissimilar by attaching a couple of clip-ons. Clip-on shades are two lens available in a wide selection of colours and features that may be hitched onto an existing pair of glasses maybe a hat. Sun shades are associated with fashion in a big fashion and folk like Britney Spears, Ivana Trump, Sophia Loren, and Linda Evans have their own lines of sunglasses. One could say that sun shades are as much a part of the catwalk as they are of the street.

Oakley was the 1st brand to recognize the potential of sunglasses as a style accessory. Their sun shades are still extraordinarily highly priced and exclusive. However there are countless other brands including Ray-Bans, Serengetis, Christian Diors, Chanels, Donna Karans, Dolce & Gabbanas, and Louis Vuittons. Thronging the designer sunglasses market. These popular brands have spawned another unending market of replica shades, whose products are going to be available at fractions of the costs of the originals.

Sun shades are a must-have on beaches, picnics, or simply when walking down the street on a sunny day. They have become as important as any other part of clothing. Sunglasses are not only a visible help; they are also a crucial part of clothing. They affect the overall look of the person. No wonder that buying a couple of sunglasses is about as much a decision-making process as purchasing any other style accessory.

Calvin Klein, Gucci, Nike, Adidas, Donna Karan, Marco Ricci, Dolce & Gabbana, Serengeti, Christian Dior, and Chanel are just few of the hundreds of the names that are involved in the construction of hip designer shades. They retail their designer glasses at exclusive outlets, shopping centers, and multiplexes at marginally raised costs than standard sunglasses. There is a lot of advertising and marketing for such sun shades using all types of media and celebrity brand ambassadors.




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