fashion n trends

Whilst African fashion is spreading throughout the world with specific fabrics and established "defils" in a western style from new talented designers, there is a extremely unknown and odd side of African fashion, mostly coming from Western Africa.

Vogue is a matter of designers, trends, brands and marketing. Well not all over the place : while brands are marketing clothes made with reduced cost materials employing hefty advertising and marketing resources, in some nations, folks wearing the cloths make the trends themselves.

Hunting at ceremonial dresses of nigerian and senegalese men and women, their dresses are manufactured of top quality fabrics that disappeared from our stores long time ago.

In simple fact, they are acquiring their materials, (Named swiss voile or African lace ), in Lustenau, Austria. Austria has a lengthy background delivering rich african laces. These embroideries are a hundred% manufactured locally and it requires about five meters or yards to make one dress. If you travel to this tiny town on the border of Switzerland, you are going to be amazed to see in the streets African men and women traveling there just to shop materials. But not all sort of materials : swiss voile, a extremely high top quality cotton that doesn't schrink with washing. This cotton material is produced of the smallest cotton yarns in the planet. End result? A fabric of a really unusual good quality : unseen in any of your preferred merchants!

Textile globalisation hits difficult on us, forcing lower good quality cloths in our retailers, African nonetheless buy straight from the manufacturing sources the most unique fabrics for all their particular occasions. Of program, lower price fabrics come as properly from other nations, but no problems : the real cotton voiles are from Austria/Switzerland and nowhere else. The fabric itself is a social distinctiveness, not the brand.

The dresses or bubu, for men and women alike but with different motifs and colours, are common cloths by way of Western African countries.

Trend is a widespread trend among a group of men and women : African clothing are much more stylish than any "brands" from Europe, Japan or USA!